Master Plan Why Parks Maek Life Better

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Conejo Recreation & Park District Master Plan Section 11 • There is a positive relationship between park proximity and residential property value when parks/open space are well-maintained and secure, including in low income urban areas and at the edges of urban areas. • Parks can revive demand for space in neighboring office buildings, and commercial asking rents, residential sale prices and assessed values for properties arepositively affected when near a well-improved park. Overall quality of life and livability, including recreation opportunities, are important factors in the decision by businesses on location if people want to live in a place, companies, stores, hotels, homes and apartments will follow. Parks can serve as a city's signature *attractions,prime marketing tools to attract tourists, conventions and businesses, helping to shape city identity and give residents- pride of place. Organized events held in public parks art festivals, athletic events, food festivals, musical and theatrical events often bring substantial positive economic impacts to their communities, filling hotel rooms and restaurants and bringing customers to local 46 stores. • School Districts receive economic value from contribution of City resources in partnerships for facility development and programming for students and the general public. • "The Conejo Recreation and Park District is an economic engine of Ventura County. It fuels output, tax revenue, and job creation, both through its direct budgetary expenditures, and indirectly through affiliated organizations that use its facilities, visitors who are brought to the area for activities, and volunteers who freely donate their creative energy to community causes. "47 • "Investments in the Conejo Recreation and Park District have animpressive return comparable with or greater than many business investments that create jobs, add to the regional output, or generate tax incomes... x iY 48 "CRPD creates hundreds of jobs, contributes tens of millions of dollars to the economy, has a positive role in the development of youth, and is a place of hope and joy for senior citizens. ji 49 "For every dollar spent by [CRPD], some $2.07 were added to the regional and some $2.74 to the state gross' regional products. The total number'of paid jobs (full-tme Plus full -time -equivalent) was about 161 in the institution upon conclusion of 2009. 46 Ibid 47 Damooei PhD., CRPD, An Economic Engine of Ventura County(2010) p 6 48 Ibid, P 10 , 49 Ibid, p 48 11-21 June 2, 2011