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DRAFT Update to ConejoRPD Strategic Plan Feb. 217, 201.9 6.7 Maintain CRPD Ordinance Manual. Periodically review and update ordinance manual as needed. Consider ordinance amendments as necessary in the interim. 6.8 Implement and update District's Information Technology Plan. Utilize existing and evolving technology to improve customer service (internally and externally), to evaluate options and to organize, develop and implement solutions that provide cost effective means to improve organizational transparency, efficiency, service delivery, and reduce use of paper. 7.0 PUBLIC RELATIONS AND MARKETING ELEMENT OBJECTIVE AND STRATEGY: Our objective is to actively promote the District and educate the community on the opportunities that the District provides. Our strategy is to provide quality customer service and to utilize a broad set of techniques to effectively publicize the District. 71 Recognize importance of — and utilize — social media and local media (including TOTV) to communicate with District patrons. Provide timely information via social media and local media to publicize District programs, events and facilities. 7.2 Periodically refresh look and functionality of District's online presence via website, tablet, smart phone and social media. 7.3 Engage the community and consider the way people receive information (personal contact, radio, print, computer, tablet, smartphone) to allow more effective interaction with internal and external customers, improve service levels, increase awareness and appreciation of the District, and enhance overall public engagement with the District & social connectivity among everyone in the community. 7.3.1 Consider holding Board Field Trips or off-site Board meetings.,